• 1976

    ESCADA WAS FOUNDED IN MUNICH

    ESCADA was founded in Munich. The origin of the ESCADA name itself came from Margaretha and Wolfgang Ley, who bet on the full-blooded Irish racing horse of the same name and won.

  • 1978

    INTRODUCTION OF THE ESCADA BRAND

  • 1982

    ESCADA ENTERS THE US MARKET

  • 1986

    INITIAL PUBLIC OFFERING

  • 1990

    ESCADA FRAGRANCE

    Introduction of the first ESCADA fragrance.

  • 1992

    DEATH OF MARGARETHA LEY

    Death of Margaretha Ley, Chief Designer and Co-Founder of ESCADA.

  • 1993

    THE FIRST SEASONAL FRAGRANCE

    As the first fashion house ESCADA introduces a limited edition summer fragrance called "Chiffon Sorbet".

  • 1994

    ESCADA SPORT

    The ESCADA SPORT line is launched.

  • 1998

    ESCADA EYEWEAR

    Introduction of ESCADA EYEWEAR.

  • 2000

    ESCADA ACESSORIES

    Introduction of ESCADA ACCESSORIES.

  • 2008

    DR. BRUNO SÄLZER

    Dr. Bruno Sälzer is named CEO.

  • 2009

    MEGHA MITTAL

    ESCADA business is sold to one of the Mittal Family Trusts. Megha Mittal becomes chairman.

  • 2010

    ESCADA HOME COLLECTION

    Introduction of the new ESCADA home collection, which includes bed and table linens as well as terry toweling products.

  • 2011

    ESPECIALLY ESCADA

    Launch of ESPECIALLY ESCADA, the new ESCADA signature fragrance.

  • 2012

    ESCADA WATCHES & JEWELRY

    Launch of ESCADA Watches & Jewelry.

  • 2012

    DANIEL WINGATE

    Daniel Wingate, previously Design Director of ESCADA, becomes Fashion Director of ESCADA and ESCADA SPORT.

  • 2013

    ESCADA E-STORE

    ESCADA launches E-commerce in Europe offering both product lines, ESCADA and ESCADA SPORT.

1976

1982

1990

2000

2013