ESCADA introduces The new Fall/Winter 2025 campaign

ESCADA continues to redefine the art of luxury with its Fall/Winter 2025 campaign, selecting yet another extraordinary location to set the stage for an unforgettable
fashion experience.

This season, we elevate our vision to an astounding 2,700 meters above sea level at the breathtaking Kronplatz. Nestled in the heart of the Alps, this remarkable destination is home to the Reinhold Messner Museum, an architectural masterpiece designed by the legendary Zaha Hadid. Known for her ability to sculpt fluid, organic forms into striking structures, Hadid’s work perfectly mirrors the essence of ESCADA’s latest collection - seamless, elegant, and effortlessly sophisticated.

The campaign unfolds in a true winter wonderland, where pristine snow blankets the ground, and icy tones set the stage for a scene of pure enchantment. The museum’s bold concrete structures stand in dramatic contrast to the soft snowfall, creating an ethereal atmosphere that draws viewers into the heart of this luxurious spectacle. The visual harmony between nature’s raw beauty and human ingenuity speaks to ESCADA’s commitment to artistry and innovation, making this campaign a celebration of both fashion and architecture at their finest.

At the core of the Fall/Winter 2025 collection lies a dedication to timeless elegance. This season’s pieces feature exquisitely tailored silhouettes, rich textures, and a palette inspired by the crisp serenity of winter. From statement outerwear to effortlessly chic ensembles, every design embodies ESCADA’s signature refinement. Complementing the apparel, the collection also introduces a selection of mesmerizing eyewear and uniquely crafted jewelry pieces, each one designed to add a touch of brilliance to any look. Every element comes together to create a wardrobe that is as powerful as it is graceful—perfect for a woman
who embraces both strength and femininity.

Beyond fashion, this campaign is an invitation to experience beauty on a grand scale. It is about the interplay of light and shadow, the way the snow catches the air, and the way sculptural design and high fashion intertwine to tell a story of luxury and aspiration. In choosing such an iconic location, ESCADA not only presents a collection but also curates an experience - one that lingers in the mind long after the last snowfall.

Join us on this remarkable journey as we unveil a collection that elevates sophistication to new heights. Step into the world of ESCADA Fall/Winter 2025, where every detail is designed to inspire, captivate, and redefine modern luxury.