Escada introduces the new
Fall / Winter 2025 Campaign
ESCADA continues to redefine the art of luxury with its Fall/Winter 2025 campaign, selecting yet another extraordinary location to set the stage for an unforgettable fashion experience.
Kronplatz
This season, we elevate our vision to an astounding 2,700 meters above sea level at the breathtaking Kronplatz. Nestled in the heart of the Alps, this remarkable destination is home to the Reinhold Messner Museum, an architectural asterpiece designed by the legendary Zaha Hadid. Known for her ability to sculpt fluid, organic forms into striking structures,
Hadid’s work perfectly mirrors the essence of ESCADA’s latest collection—seamless, elegant, and effortlessly sophisticated.
The campaign unfolds in a true winter wonderland, where pristine snow blankets the ground, and icy
tones set the stage for a scene of pure enchantment.
The museum’s bold concrete structures stand in dramatic contrast to the soft snowfall, creating an ethereal atmosphere that draws viewers into the heart of this luxurious spectacle. The visual harmony between nature’s raw beauty and human ingenuity speaks to ESCADA’s commitment to artistry and innovation, making this campaign a celebration of both fashion and architecture at their finest.
